Brief: Re-conceptualization of Vesterbro bladet, including finding a new target group and giving it a new formate.
About: Vesterbro Bladet is a local news paper published for and distributed in the Copenhagen area 'Vesterbro' to keep the locals updated on any news. It's published once a week, and the primary target group is the elderly and families on Vesterbro.
New concept: A Vesterbro 'look book', published every three months primarily targeting younger locals and people who like visiting Vesterbro, age prox. 20-35 year. It is photo based and only have light text with more in-depth articles about Vesterbro.