Brief: Make an event from an interpretation for the poem Sommerfugledalen by Inger Christensen. Create a campaign for the event. The campaign should include 5 photos, 1 teaser video and a landingpage for the event.
Concept: The concept is to visualize the nature in UV colors, to get an experience of the butterflies vision. Butterflies can see UV light, and therefore have a much more advanced color vision than humans. This UV universe should be told through an installation where plants are painted with UV paint and are illuminated with UV light to enhance their luminous effects.
Communication platform: The campaign is build around the communication platfrom "From the eye of a butterfly".